DRE next week

I'm looking forward to the Digital Retailing Expo next week in Chicago.

I'm certainly not juiced about the site, out by the airport instead of in the heart of a very cool city, but I'm eager to get in front of customers and also hang out with competitors. This industry is growing very quickly, and while there are more and more new faces, there's also a well-established crowd who've built up some perspective and will talk straight. The new guys tend to spin-talk like party hacks after a presidential debate.

From the people I know and respect, I expect to confirm what I've been experiencing — activity that's way, way up over this time last year.

I don't even know if booth bunnies like me are allowed into the conference sessions, but I hope to catch a few. Along with the usual suspects who keep getting put on panels, there are a bunch of new faces who I hope have something to say. If I do catch a session or two, I'll post some notes.

If you are going, safe travels … and please come by the Digital View booth and say Hi.

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