Corus officially jumps in

Canadian TV and radio giant Corus, owned by Calgary-based Shaw Communications, is the latest large media player to wade into digital signage – though in this case they have been dabbling for at least a couple of years.

Corus Custom Networks is going after retail and corporate clients, leveraging its in-house content production capabilities and programming from Country Music Television and the W Network. The 10-person unit also wants to make money by managing networks for clients.

The new division is based in Calgary and led by Paul Bzeta, manager of production and digital signage and a former CBC news reporter.  

Corus has been quietly active in the space for a while now, offering low-cost content production for digital signage networks as well as ad sales capacity through its broadcast and cable TV channel teams.

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