Moir leaves Alchemy for Sears Canada

Lauren Moir, a regular speaker at digital signage shows over here and in Europe, has left her gig with Alchemy to take on a new role with her longtime client Sears Canada. Moir will be doing brand work with the department store chain.

Alchemy is a digital signage content production and strategy spinoff of Pi Media, which has for many years done the catalogue, website and other work for Sears. It also did a small digital signage trial with Sears a few years ago.

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