Chicago McDonald’s heavies up on signage
Self Service World posted a piece about a south side Chicago McDonald’s manager who has, apparently without corporate involvement, gone at a signage installation in a big way.
The story describes eight tiled screens across the menu board area, using sync’d content that runs across all the monitors, as well as large screens in the sitting areas that can have content changed using SMS text messaging. There’s also a kiosk in the kids’ playzone.
“It’s very difficult for me to measure return on investment,” said the manager. “But it’s very easy for me to go to five stores within 10 minutes of here, and customers there talk about this.