Hey, what about screens?

This from The Wise Marketer:

 The three biggest areas of retailers’ planned use of technology tools in the next 12 to 24 months include advanced real-time in-store and web analytics (70%), cross-channel product information and content management (53%), and single operational and merchandising data across all channels (49%), according to a study by Aberdeen Group.

Now before you look for an available cliff, having assumed this was the year when retailers stop putzing around and start investing in screen networks, the article goes on to explain the majority of retailers are looking for means to improve their sales strategy and brand identification.

Which is where we come in. 

Explore posts in the same categories: Sightings

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