More on Borders TV

The Minicom bloggers have a quick interview with an exec, presumably, from the Borders Group, which has struck a deal with Ripple TV to put screens in its stores. The exec provides some detail about the content plan:

Until this point in time, we’ve produced unique inhouse programming which was only available online. This is an opportunity to share it with the instore shoppers and to enrich their experience.

Go here for the full interview

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