IBN reportedly cuts massive deal for Subway shops

MediaDailyNews is reporting that InStore Broadcasting Network has cut a deal to stick an ad-based screen network into  Subway restaurants around the globe.

Details of the deal could not be discerned at presstime, but the agreement is believed to be system-wide, and would bring IBN’s advertising and video content into nearly 30,000 subway restaurant franchises operating in some 85 countries worldwide, making it one of the biggest video advertising networks in the world.

IBN is a Salt Lake City-based company that has audio and/or video installs in about 15,000 stores, mostly grocery (like Kroger) until now. The company ambitiously calls its offer “PerfectMedia.”

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