JC Decaux putting in network at Twin Cities airport

More signs the outdoor industry is really making this a focus these days … from the St. Paul Pioneer-Press:

In a few weeks, Minneapolis-St. Paul International Airport is scheduled to be outfitted with 70-inch digital advertising screens, with Minneapolis-based Thrivent Financial for Lutherans as the exclusive advertiser for their debut.

Minneapolis-St. Paul International is the second airport in the country to get the high-definition LCD boards, said an executive with JCDecaux, which controls the rights to advertising in most of the airport. Los Angeles International Airport was the first.

The 26 screens will be stationed back-to-back in 13 locations in concourses A through F. Concourse G will be excluded, because Clear Channel owns the advertising rights there.

JCDecaux, the French media firm that owns the digital ad network, also will install 10 screens in the baggage claim area at the Lindbergh Terminal and two in the baggage claim area at the Humphrey Terminal. Thrivent’s contract does not include those boards.

One local advertising executive estimated the new digital advertising network could generate more than $100,000 per month in revenue for the airport.

Decaux calls these displays Prestige Digital Units. If they are the same as the ones at LAX, they sit in landscape mode at chest height immediately beside departure lounges.

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