Wal-Mart network gets some profile in Globe and Mail

The ShopCast network in Canada gets some good ink in a piece in today’s Globe and Mail, Canada’s biggest national newspaper.

If you have been following this network, you will learn very little from the piece. But it certainly elevates the profile of it, and the industry as a whole, amoong the wider business community.

What I found semi-interesting:

Positive but qualified comments from Hugh Dow, an industry heavyweight as president of media buyer M2 Universal.
But Dow said the challenge is how to manage its rapid growth, and introduce some standardization in its pricing for advertisers. “It’s a bit of a jungle.”

Nick Prigioniero, the president of software vendor EK3 (which owns ShopCast now), told the Globe the network charges advertisers about one-third of television rates. That translates into $4 per 1,000 viewers for space on Wal-Mart’s digital signs, compared with about $12 per 1,000 viewers for television ads.

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