Montreal mixer draws another good crowd

The flash freeze that saw Montreal go from raining in the morning to nasty cold in short order kept a few people away, but the second JADN industry mixer went off well here last night.

The event, organized by Montreal content shop Arsenal Media, drew perhaps 75 people at the Montreal Science Centre. Guest speaker John Dawkins from IBM talked about the changing world of retail, and the impacts of technology.

The event varies greatly from the informal Toronto gatherings, with a formal program, sponsors, name tags, printed materials and a fee to get in, covering the venue, cocktails and good nibblies. Both approaches have merit, and the commonality is the way the events get the industry together.

The Canadian Out of Home Digital Association, which has foolishly approved my participation, is in the early stages of planning its own event series, and also starting to explore ways to make itself more of a national entity.

There’s a lot going on up in Montreal, and elsewhere, in Canada … and the more we all talk, the more we all benefit.

Arsenal will now turn its focus to a full-day event set for early April in Montreal.

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