InfoComm now officially part of the circuit

The big annual technology show InfoComm, aimed squarely at the AV integrator crowd, has piled on and bolted a digital signage conference onto its side for this year.

This year’s edition will have a two-day conference tacked on, as run by the Strategy Institute – the group that runs shows for this stuff in New York, Chicago, Lost Wages and, now and then, in its home base of Toronto.

According to the press release:

“InfoComm is looking forward to partnering with the Strategy Institute at InfoComm 08,” says Randal A. Lemke, Ph.D., Executive Director, InfoComm International. “Issues related to digital signage are of paramount concern to our attendees and exhibitors, and we believe the Strategy Institute Digital Signage Technology Summit will complement and augment InfoComm’s offerings in this growing area of the AV marketplace.”

The DS Tech Summit, produced and managed by Strategy Institute will be held on Monday and Tuesday, June 16-17, 2008. The official kick off for the InfoComm exhibition in Las Vegas will be on Wednesday, June 18.

So if you like Las Vegas, this is a chance to argue your way into a full week there. If not, well …

The release goes to to say the event will cover a range of issues including different systems capabilities for emergency, security, training and entertainment; the newest and best use of technology applications; rollout planning from pilot stage to implementation; vendor and partner selection for success and more.

So if this holds to past form, you will have panels and and individual speakers billed as up there to give valuable insights into how to make this stuff happen, who then dive directly into utterly shameless pitches for their own pots and pans.

Until (and if) the very nice and enterprising Institute people control their speakers and stop equating event paid sponsorships to soapboxes, these events will be looked at warily (and wearily) by people who’ve been to them before.  The last one I went to in Chicago had a decent panel or two, but a great wash of the thing was just vendors blabbering on about the glories of their products.

As for the InfoComm show, I went for the first time last year and was surprised how many signage industry people were there. It is worth showing if your product aims at the integrator market. And its is worth going if you are planning a network or putting your DS company together and need one place to look for panels and mounts and cabling and so on.

Explore posts in the same categories: Events, Opinion

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