Victoria (BC) airport lights up screen network

British Columbia, and particularly the Vancouver area, is a new media hotbed with a bunch of really solid companies going high-end interactive and gaming work. But from what I keep hearing, and have seen when out that way, very little is happening in digital signage.

Maybe its because there are a bunch of good companies a couple of hours down the highway in Seattle.

So it was nice to read there are indeed some things happening, such as a deal that sees screens going into the airport in Victoria, the provincial capital.

The Victoria Airport Authority has awarded a comprehensive, multi-year advertising contract to a BC company with strong Vancouver Island roots.“We wanted advertising at the airport to be accessible to all levels of business on Vancouver Island”, said Richard Paquette, President and CEO of the Victoria Airport Authority. “The solution presented to us by Immediate Images offered an established base of local advertisers and a flexible rate schedule,” said Paquette, “Any level of business, large or small, local or global, that wishes to communicate with our passengers and guests now has that opportunity.”

Immediate Images Inc. is British Columbia’s leading provider of digital signage systems. The company operates public signage systems in airports, cruise ship and bus passenger terminals, tourism information centers, retail stores and recreation centers. The majority of the company’s systems are installed on Vancouver Island, and the company has developed a strong base of local advertisers, particularly in the hospitality and tourism-related industries.

Immediate Images has installed 27 plasma and LCD screens throughout the public areas of the Victoria International Airport, as well as traditional backlit panels and brochure racks.

“The digital displays are the key,” said Immediate Images Inc. President Frank Farr, “They are connected to the Internet, and our advertisers can update or change their ads from any web-enabled computer.” Digital signage is revolutionizing public display advertising, as it provides advertisers the ability to change messages at virtually no additional cost. Messages can be changed to announce special promotions, to emphasize products or services at different times of the day, and to target specific groups.

“The Immediate Images system allows advertisers to schedule ads to run five minutes from now or five years from now”, said Farr, “And the fact that the medium is dynamic, not static, means that ads get noticed – they are seen and remembered.”

I am not a big fan of slapping weather information on screens just because you can, which seems to be the case with a lot of networks, but these guys are doing real time road conditions and weather, which actually has value to people who just flew in.

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One Comment on “Victoria (BC) airport lights up screen network”


  1. […] projection system could turn acres of glass into multimedia billboards Learn more >     Victoria (BC) airport lights up screen network British Columbia, and particularly the Vancouver area, is a new media hotbed with a bunch of really […]


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