Toronto retailer drives up sales by 16 per cent through promo screen

One venue does not make for a particularly definitive statement on whether a display screen network will result in a positive return on investment, but it’s always encouraging to see this sort of thing anyway.

Pasta Gourmet established in 1980, offers gourmet food for busy people who do not have time to cook, reads a press release by the software supplier, Scala. This Toronto based gourmet shop experienced a problem common to most busy retailers, the inability to up-sell their customers and generate additional profits.

“Whether it was due to being too busy or staff reluctance, asking customers if they needed another complementary item to their purchase was simply not happening. In addition, we wanted to sell more of our off-site catering service and display storyboards of some of the recent events we’ve catered,” says store manager Naomi Northcott.

Ms. Northcott indicated they required content that could be scheduled for two sets of clientele; the lunch crowd and the early evening customers, to promote their take-home dinner entrées. Since the menu changed daily and weekly, dynamic signage was the only viable option.

To determine if the pilot project was going to have a true uplift in sales Pasta Gourmet wanted to promote a handful of specific items and services and then establish if those metrics showed a positive outcome in sales. Ms. Northcott explains “In November we showed a sales increase of 9%, by the end of January we experienced a sales increase of 16% of high profit margin items. These results exceeded our expectations.”

The shop is also offsetting operating costs by selling ad time to other businesses in the strip mall.

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One Comment on “Toronto retailer drives up sales by 16 per cent through promo screen”


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