New industry primer is a good, long read

My colleague Daniel Parisien is a BroadSign lifer who runs the solutions group within the company, and because of that has pretty much seen and heard everything when it comes to this space.

He’s posted a primer on the industry that be pretty much essential reading for anyone coming into the industry.

Though he is absolutely a technologist, working for a software company, he’s very blunt: The sea of decisions that must be made before spending the capital to deploy a network can easily lead an operator towards focusing on technology instead of focusing on building an effective communication medium.

While there are passing references to BroadSign in the post, this is very much a generalized primer that has none of the “why our stuff is swell”  style that many company’s blog posts are all about.

It’s long — as in 5,400 word, Tolstoy novel long — but well worth the investment of time to read.

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One Comment on “New industry primer is a good, long read”


  1. […] kommen künftig aus einer Hand.mehr >>   Viacom’s Earnings Soar 33% Thanks to ‘Rock Band’   New industry primer is a good, long read It’s long — as in 5,400 word, Tolstoy novel long — but well worth the investment of time to […]


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