TruMedia prez calls for proactive privacy policy to counter NY Times fuss

Undoubtedly concerned that other journalists will steadily recycle that torqued New York Times article about the privacy horrors of face tracking, the president of one of those audience measurements has written a letter to the newspaper suggesting he and his competitors expressly promise they will not store images of consumers or other information that could identify those people.

Barnaby Page of Screen TV picked up on a letter from TruMedia’s George Murphy: “We…challenge the industry to adopt a standard that categorically prohibits the storing of images or any other personally identifying information. This will allow our industry to provide responsible currency measurement of out-of-home media without compromising the important principles of privacy in our society.”

He added: “Our own privacy policy states that we will never engage in any video recording and that the data we collect is anonymous and will only be reported in the aggregate – and not individually identifiable.”

Advertisements
Explore posts in the same categories: News

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s


%d bloggers like this: