Arbitron releases free report on bar media

A whole bunch of my clients and prospects are building out networks in the bar and restaurant industries, and for good reason.

  • Long dwell times.
  • Hard to reach young audiences.
  • And site surveys that are way more fun to do than at most venues!

Media measurement house Arbitron has just released a new study that takes a close look at what it calls bar media, with the intent of profiling and quantifying this audience for advertisers.

If you are involved in this sector or looking at, this is required reading. While it does not go into digital signage directly, it provides a very good snapshot of who is in those bars and what they’re all about.

You can download the report here.

Explore posts in the same categories: Research

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s

%d bloggers like this: