Window-shopping, and buying

If you are walking along one of the tonier blocks in London in the next few weeks you will be able to stop in front of the flagship Ralph Lauren store and do some serious window shopping – using a projected 78-inch touch screen applied to shop glass.

USA Today is reporting how the store is doing a special Wimbledon tennis tournament promo that allows passers-by to browse and even order clothing from the window interface. Somehow or other that would mean putting in some personal information, right in full view on the sidewalk, so methinks there will be more browsing than actual buying.

The guy with the goofy retro blazer, by the way, is tennis god Boris Becker. I’m thinking it came off about a millisecond after the photo shoot ended.

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